A name that starts with a demo tape
A demo tape is the first recording you make before the real album comes out. It is never perfectly polished, and that is exactly why it is the most honest — the place where someone's sound is captured first.
DEMOTAPE STUDIO makes clothes with the feel of that first recording, carrying scenes taken from music onto streetwear.
One release, one take
We count releases in takes, not seasons. TAKE 01, TAKE 02… Just as a recorded take stays exactly as it was, each drop remains a record of its moment.
A star and a note we drew ourselves
Our signature star and note marks began as hand-drawn sketches by our founder. We kept the rough, spray-like edges on purpose.
How we make it
DEMOTAPE STUDIO decides the design and specifications, and production is carried out with specialist manufacturing partners. We check the fit, dye and graphics through samples before setting quantities and going into production.